Incredible Comes from Within: Filipino Artisans' #IncredibleTransformation with ASUS Philippines and Zarah Juan

ASUS put Filipino craftsmanship at the forefront during the recently ended Incredible Transformation: Future-ready Business Management Workshop for Filipino Artisans. After a widely successful ASUS Zenbook S 13 OLED launch last year, the ASUS and Zarah Juan collaboration culminated through specialized digital literacy training and laptop donation turnover to seven Filipino artisan communities from different parts of the Philippines.

Artisans from Lake Sebu, Davao City, Isabela Province, Paete, Bulacan, and Marikina City gathered in Ortigas Center, Pasig City, on March 9, 2023. Each community received an ASUS laptop to support them in their business transformation and digitize their day-to-day business transactions.

After a widely successful ASUS Zenbook S 13 OLED launch last year, the ASUS and Zarah Juan collaboration culminated through specialized digital literacy training and laptop donation turnover to seven Filipino artisan communities from different parts of the Philippines. Artisans from Lake Sebu, Davao City, Isabela Province, Paete, Bulacan, and Marikina City gathered in Ortigas Center, Pasig City, on March 9, 2023. Each community received an ASUS laptop to support them in their business transformation and digitize their day-to-day business transactions.

Filipino artisans participated in a whole-day workshop to learn how technology can make their livelihood more efficient, faster, and all-in-all. They got to familiarize themselves with creating data sheets and encoding business information such as product costing, materials inventory, and admin forms, to name a few.

ASUS is committed to providing a meaningful and sustainable way of living, not just in the innovative products they make but also through activities that nourish the Filipino society and environment. The ASUS x Zarah Juan collaboration proved to be a holistic campaign that raises product awareness and highlights cultural continuity by providing livelihood to Filipino artisans and equipping them with digital know-how to fulfill the digital demands of their existing and future clients. As ASUS takes one small step toward cultural and social sustainability, it hopes to inspire Filipinos to join the movement and make a change in their respective communities.

Read the full story: https://ph.asus.click/ASUSPHxZarahJuanCSR


Learn more about the #LighterthanAir ASUS Zenbook S 13 OLED (UM5302): https://ph.asus.click/ZenbookS13OLED_UM5302